Meta WhatsApp API Pricing &
Conversation Cost Calculator
Calculate exact Meta Cloud API conversation charges for Marketing broadcasts, Customer support, and OTPs. Compare direct rates against competitor markups.
Monthly Conversation Volumes
Drag sliders to estimate your monthly WhatsApp volume.
You attach your own Meta Business Manager credit card or payment method. Meta bills you directly for actual conversations. QuickSeta charges only ₹799/month for software access, Gemini AI agents, and OCR scanner.
WhatsApp Cloud API Pricing Explained
What is a 24-hour conversation window in Meta API?
Meta charges per 24-hour conversation window, not per individual message. Once a conversation is opened, you can send unlimited messages within that 24-hour window without extra Meta charges.
Why are Utility messages cheaper than Marketing messages?
Meta discounts utility messages (such as payment receipts, due alerts, order tracking) at ~35 paise to encourage essential customer updates, while promotional broadcasts are charged at ~82 paise.
Are there 1,000 free service conversations every month?
Yes! Meta provides 1,000 free user-initiated service conversations per WhatsApp Business Account every month.